{"id":2209,"date":"2021-02-24T12:05:21","date_gmt":"2021-02-24T04:05:21","guid":{"rendered":"https:\/\/visitigamedia.com\/?p=2209"},"modified":"2021-02-24T12:08:08","modified_gmt":"2021-02-24T04:08:08","slug":"what-is-dynamic-digital-signage-content","status":"publish","type":"post","link":"https:\/\/visitigamedia.com\/beta\/what-is-dynamic-digital-signage-content\/","title":{"rendered":"What is Dynamic Digital Signage Content?"},"content":{"rendered":"

Displaying one piece of content for days or weeks at a time was a fine way to do things in the era when static signage was as good as it got. Today, however, digital signage is so commonplace that there\u2019s just no excuse for sticking to the old static standard.<\/p>\n

Digital screens are more vibrant, can display moving images, and can change their content to respond to ambient conditions. To break through to audiences amid endless distraction, finding ways to harness these capabilities to deliver dynamic content that catches the eye is crucial.<\/p>\n

What is dynamic digital signage content?<\/h2>\n

Dynamic content is any content that updates automatically. As a general category, this can include motion or video content, though these are basic examples. More impressive dynamic content will offer static, moving, or video imagery that changes in response to a preset trigger or condition being met.<\/p>\n

This can include differences in ambient conditions, updates to integrated data streams, and even data from on-location\u00a0audience measurement<\/a>\u00a0tools like foot-traffic counts or facial scanners. Whatever the data source used to trigger changes in the content, the goal is always to draw on that data to provide a more appealing, more relevant content experience.<\/p>\n

Common dynamic content triggers<\/h3>\n

The data streams that can be used to trigger dynamic content delivery are effectively limitless. If there\u2019s a data source, a digital signage network can probably integrate it to drive dynamic content. Here are a few examples of common data sources harnessed for dynamic DOOH:<\/p>\n

Anonymous audience video analytics<\/h3>\n

Uses camera sensors to identify the age, gender, and other distinguishing characteristics of individuals passing by digital signage and change your content based on the user.<\/p>\n

Augmented reality<\/h3>\n

Uses technology to superimpose a computer-generated image into the user\u2019s physical environment. Advertisers can use AR to shake their audience out of their everyday routine with an eye-catching display that changes people\u2019s perception of their environment.<\/p>\n

Multi-screen sync<\/h3>\n

In high-traffic locations where there\u2019s plenty of foot traffic, such as airports or train stations, sync multiple screens together and execute a location take-over that tells your customer a story they\u2019ll remember.<\/p>\n

POS System Data<\/h3>\n

Sync your DOOH campaign to\u00a0point-of-sales data and display inventory<\/a>\u00a0that\u2019s currently on sale or change what\u2019s displayed on your DOOH screens as inventory levels fluctuate in-store.<\/p>\n

Social media and news integration<\/h3>\n

Use a feed from Facebook, Twitter, Instagram or a major news outlet to display dynamic, real-time content that is pertinent to your consumer. Capture their attention and grow your social media strategy.<\/p>\n

Weather data<\/h3>\n

hange your DOOH content based on real-time weather updates or location and show contextual ads that capture a consumer\u2019s attention as the weather changes.<\/p>\n

Capabilities networks need to enable dynamic DOOH<\/h2>\n

It takes more than will and a good idea to bring a dynamic DOOH campaign to life.\u00a0Selecting the right digital signage software<\/a>\u00a0and providing access to key technological capabilities will allow network owners to do a better job of appealing to buyers.<\/p>\n

Support for diverse content formats<\/h3>\n

For content to be dynamic, it needs an element of dynamism. Network owners should therefore ensure their digital signage software supports the delivery of formats like the following:<\/p>\n