The term digital signage in advertising world may be heard very rarely in recent years or even for a long time. Nowadays it become familiar with the development of the internet and the entry of digital world in the early 2000s. Billboards and banners are common advertising media that people know as outdoor advertising media.…
Billboards is an advertising media that is commonly used by companies or individuals in promoting their services and products or certain events such as music, sports, and others. Not only that, billboards are also used in an election promotion of the prospective candidates. Conventional media is still used until now, the development of the digital…
Some things just go together and once they’re paired up, and it’s nearly impossible to imagine them on their own – like digital signage and content. Those two go together like s’mores and campfires. Peanut butter and jelly. Daenerys and her dragons. You get the point, you can’t have one without the other. Oh, one…
Displaying one piece of content for days or weeks at a time was a fine way to do things in the era when static signage was as good as it got. Today, however, digital signage is so commonplace that there’s just no excuse for sticking to the old static standard. Digital screens are more vibrant,…
When discussing out of home, we often hear about the difficulties of targeting. “I can serve my ad only to people who have dogs on Facebook, how can we possible target this accurately in digital out-of-home?” But is online data really that accurate? According to Facebook, I am a huge Kardashians fan – including the whole…