JCDecaux Research Highlights Effectiveness of B2B Airport Advertising for Reaching Decision Makers
INTERNATIONAL. Business decision makers consider time at airports as ‘still-time’, providing a rare window of opportunity for business-to-business brands to connect with them. This was one of the key findings of outdoor advertising company JCDecaux’s latest report, ‘Airports: Open for Business’, which is part of a series of global studies exploring key audiences at airports.…