Some things just go together and once they’re paired up, and it’s nearly impossible to imagine them on their own – like digital signage and content. Those two go together like s’mores and campfires. Peanut butter and jelly. Daenerys and her dragons. You get the point, you can’t have one without the other. Oh, one…
Displaying one piece of content for days or weeks at a time was a fine way to do things in the era when static signage was as good as it got. Today, however, digital signage is so commonplace that there’s just no excuse for sticking to the old static standard. Digital screens are more vibrant,…
When discussing out of home, we often hear about the difficulties of targeting. “I can serve my ad only to people who have dogs on Facebook, how can we possible target this accurately in digital out-of-home?” But is online data really that accurate? According to Facebook, I am a huge Kardashians fan – including the whole…
While the year of mobile is long gone, the era of 5G and the decade of connectivity are only beginning. Connectivity in marketing is a concept that applies to how your campaigns work with and inform each other across channels, but it also refers to how you connect your brand’s message to your audience. Increased connectivity will…
When Netflix bought about three dozen billboards on the Sunset Strip last summer, people took notice. Netflix is known as an innovator, a ground-shaker. When it makes a move, especially one people didn’t anticipate, everyone watches. Turns out Netflix was, as usual, a harbinger of things to come. Over the past year, at a time when so…