Displaying one piece of content for days or weeks at a time was a fine way to do things in the era when static signage was as good as it got. Today, however, digital signage is so commonplace that there’s just no excuse for sticking to the old static standard. Digital screens are more vibrant,…
INTERNATIONAL. Business decision makers consider time at airports as ‘still-time’, providing a rare window of opportunity for business-to-business brands to connect with them. This was one of the key findings of outdoor advertising company JCDecaux’s latest report, ‘Airports: Open for Business’, which is part of a series of global studies exploring key audiences at airports.…
In an increasingly competitive healthcare environment fueled by the growing number of independent hospitals, patients today have a number of choices when it comes to selecting a hospital. For this reason, administrators in healthcare operations of all sizes are focusing on the influence of patient-satisfaction scores and national rankings with regards to a patient’s choice…