Category Archives: OOH/DOOH

How Location Data Can Predict Interests Better Than Online Data – and What This Means for Out-of-Home

When discussing out of home, we often hear about the difficulties of targeting. “I can serve my ad only to people who have dogs on Facebook, how can we possible target this accurately in digital out-of-home?” But is online data really that accurate? According to Facebook, I am a huge Kardashians fan – including the whole…

Why Google, Netflix and Microsoft Believe in Billboards

When Netflix bought about three dozen billboards on the Sunset Strip last summer, people took notice. Netflix is known as an innovator, a ground-shaker. When it makes a move, especially one people didn’t anticipate, everyone watches. Turns out Netflix was, as usual, a harbinger of things to come. Over the past year, at a time when so…