The future of digital out-of-home marketing
Digital Out-of-Home (DOOH) marketing is growing rapidly. A WARC study shows that global investment in DOOH advertising increases by 15.0% in 2024, with forecast growth of 14.9% in 2025, reaching $17.6 billion. This growth reflects the brand’s increasing confidence in DOOH’s creativity, technology and broad reach, In the US, DOOH investment saw an increase of…