The future of digital out-of-home marketing

Digital Out-of-Home (DOOH) marketing is growing rapidly. A WARC study shows that global investment in DOOH advertising increases by 15.0% in 2024, with forecast growth of 14.9% in 2025, reaching $17.6 billion. This growth reflects the brand’s increasing confidence in DOOH’s creativity, technology and broad reach, In the US, DOOH investment saw an increase of 53.8% in 2024, especially in the media and publishing sectors, driven by competition between streaming services and political events. This shows how current events can change advertising strategies and open up new opportunities. China Leads the Market China continues to lead the global DOOH market, with its investment projected to reach $7.4 billion by 2025—more than triple the amount of any other major market. This growth shows China’s ability to integrate cutting-edge technology into its advertising landscape